Viceroy Hotel Group delivers one-of-a-kind lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. Signature brand amenities and services created for the diverse business and leisure guests include dynamic dining venues featuring world-class culinary talents and destination spas specializing in health, fitness and beauty. Current properties include hotels and resorts in Abu Dhabi, Anguilla, Beverly Hills, Maldives, Miami, New York, Palm Springs, Riviera Maya, San Francisco, Santa Monica, Snowmass, St. Lucia and Zihuatanejo with forthcoming openings in Istanbul and Bodrum, Turkey.


With a history of high-profile successes, including Beaver Creek Village and the Village at Northstar in Tahoe, East West Partners has been one of the foremost developers of mountain resort real estate for over 30 years. In fact all of the parts that make up the Base of Snowmass—high-end hotels, whole and fractional residences, boutique retail spaces, a public plaza and ice rink—are things East West has done before. And done well. Their attention to detail, timeless architectural style, and intuitive sense for what both the market wants and the future residents need is unique among developers.

There aren’t many shovel-ready, unrealized villages at the base of a world-class ski mountain, so this is truly a special opportunity and East West is uniquely qualified and excited to take it on.
— Andy Gunion, Managing Partner, Snowmass


The family-owned company has been part of the Roaring Fork Valley’s fabric for as long as most can remember. The Crown family, resort Owner/ Operators, remain committed to their local community. As the most visited and family-oriented resort among the four Aspen-area mountains, Snowmass is highly critical to the skiing company’s success. They are fully invested in creating a great experience at the base of their mountain—which will include a new Limelight Hotel to further energize the resort.

Aspen Skiing Company’s focus on renewing the Mind, Body and Spirit informs everything we do, and it guides us in creating a great experience at the Base of Snowmass.
— Mike Kaplan, President, CEO


It’s important for a capital partner to have experience in the markets and product-types in which it invests. With over $5 billion in assets under management and an investment mandate focused exclusively on leisure and hospitality, KSL has its finger on the pulse of the global resort industry. In addition, as a Colorado company with deep roots in the ski industry, the partners have a complete appreciation for what makes Snowmass such a special place and opportunity among the universe of mountain resorts. Their deep financial resources make them a stable and reliable capital partner. And their love for the mountains and skiing means they are committed to making the Base of Snowmass one of their signature achievements.

Our bar for investment in new development projects is very high. Opportunities like this, to complete the Base of Snowmass with two long-time trusted partners, are few and far between and we’re thrilled to be committing our capital and expertise to the effort.
— Eric Resnick, CEO